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The platform

Win customers. Keep them. Serve them well.

A set of tools made for finding customers, contacting them properly, answering their calls, tracking client promises and running the business behind it. Each one is built so a person stays in charge.

Talk to us See the tools

Why we built them this way

A person stays in charge.

Automation that acts without anyone's say-so is where trust gets lost. So wherever trust is at stake in these tools, a person approves first.

  • Pitch Studio

    A reviewer sits between the AI and the inbox. Human QA on every send.

  • PromiseKeeper

    Nothing is sent by an agent, ever. Items are queued and a person approves.

  • Distro

    Human approval gates wherever trust is at stake.

  • Reception

    A booking is only ever a request, and a call can be passed to a person.

Viral Engine

Find the products worth promoting, and the creators to promote them.

A distribution portal that takes a product from discovery to a listing promoted by creators. It scans for candidates, checks the unit economics can pay a creator, scores virality behind compliance gates and matches creators.

Why we built it

Promoting a product only pays when the numbers work. So Viral Engine checks the unit economics can pay a creator before anyone is approached, and puts compliance in front of the virality score.

Ask about Viral Engine

How it works

  1. Scan for candidates
  2. Check the unit economics can pay a creator
  3. Score virality behind compliance gates
  4. Match creators
  5. A listing, promoted by creators

Why it is different

  • Numbers before creatorsIt checks the unit economics can pay a creator before it matches one.
  • Compliance comes firstVirality is only scored behind compliance gates.
  • Discovery to listingOne flow from scanning for candidates to a listing promoted by creators.

Distro

One contact record and one consent ledger for the products that contact people.

Product modules send events in, and Distro decides who is contacted, when, and through which funnel, with human approval gates where trust is at stake.

Why we built it

Every product that contacts people needs the same answers: who is this person, did they agree, and should we contact them now? Distro keeps those answers in one place instead of one per product.

Ask about Distro

How it works

  1. Product modules send events in
  2. One contact record and one consent ledger
  3. Distro decides who is contacted, when, and through which funnel
  4. A person approves where trust is at stake

Why it is different

  • One contact recordOne record for each person, not a copy in every product.
  • One consent ledgerWhat each person agreed to is kept in a single ledger.
  • A person approvesHuman approval gates sit wherever trust is at stake.

ONE OS

One login for the whole set of tools.

One application that loads the product modules behind one login and one subscription, with per-module entitlements and a shared record for each business.

Why we built it

Separate tools mean separate logins, separate subscriptions and a separate record of the same business in each. ONE OS puts the modules behind one login and one subscription, with one shared record.

Ask about ONE OS

How it works

  1. One login
  2. The product modules load behind it
  3. Entitlements are set module by module
  4. A shared record for each business

Why it is different

  • One login, one subscriptionEvery module sits behind the same sign-in and the same subscription.
  • Module by moduleEntitlements are set per module, so a business has the modules it has chosen.
  • One shared recordEach business has a shared record that the modules work from.

Pitch Studio

Outreach for your business, checked by a person before it sends.

AI outreach for UK small businesses, run as a service. A reviewer sits between the AI and the inbox, and the product is designed around the UK's PECR rules.

Why we built it

Automated outreach can go wrong in a single send. Pitch Studio puts a reviewer between the AI and the inbox, and is designed around the UK's PECR rules on electronic marketing.

Ask about Pitch Studio

How it works

  1. Outreach is drafted by AI
  2. A reviewer checks it before it reaches the inbox
  3. It is sent, with an unsubscribe page behind it
  4. Sending stops on reply

Why it is different

  • A person checks every sendHuman QA on every send, before it reaches the inbox.
  • Built for UK PECRDesigned around the UK's rules from the start.
  • Unsubscribe and stop-on-replyAn unsubscribe page is built in, and sending stops when someone replies.

Reception

An AI voice receptionist for the calls nobody picks up.

An inbound AI voice receptionist. If nobody answers, the call is forwarded to the assistant, which knows the business from that business's own profile.

Why we built it

A call nobody answers is a customer who rings someone else. Reception answers when you cannot, using your own business details.

Ask about Reception

How it works

  1. A caller rings the normal number
  2. If nobody answers, the call is forwarded to the assistant
  3. The assistant answers with that business's own details
  4. It takes a message, requests a booking, or passes the call to a person

Why it is different

  • Your own numberCallers ring your normal number. The call is forwarded to the assistant only if nobody answers.
  • A booking is a requestIt requests a booking and never confirms one.
  • A person when it mattersIt can take a message, or pass the call to a person.

PromiseKeeper

A commitment ledger for the promises you make to clients, with the exact words quoted.

It reads mail, calendar and chat, pulls out every promise with a verbatim quote, keeps the commitment ledger and chases on a working-day cadence.

Why we built it

Promises get made in mail, calendar and chat, and then get lost between them. PromiseKeeper finds each one, quotes the exact words and keeps them in a ledger until they are settled.

Ask about PromiseKeeper

How it works

  1. Read mail, calendar and chat
  2. Extract every promise with a verbatim quote
  3. Keep the commitment ledger
  4. Chase on a working-day cadence
  5. Confirm or dispute settles the agreement

Why it is different

  • The exact wordsEvery promise is kept with a verbatim quote.
  • A ledger, not a memoryOne commitment ledger holds every promise.
  • Chases on working daysFollow-ups run on a working-day cadence.
  • Nothing sent by an agentItems are queued, a person approves, and one delivery route sends after the database re-checks the approvals.

Websites

A website that works when someone shares it, clicks it and gets in touch.

A site for a UK small business, with a check for one question: does it hold up when it is shared, clicked, parsed and enquired through?

Why we built it

A site can look fine and still fail the moment someone shares the link, taps a button or fills in the form. So we run a check for exactly that, and we do not call a site finished until it passes.

Ask about Websites

How it works

  1. Built for a UK small business
  2. Checked: shared, clicked, parsed and enquired through
  3. Fixed until the check passes

Why it is different

  • A check for exactly thisShared, clicked, parsed and enquired through.
  • Not finished until it passesA site is not finished until its check passes.

Business Cockpit

Invoices, a review QR code and a growth dashboard in one panel.

An owner's control panel: invoices, a review QR code, a growth dashboard and a Business Hub.

Why we built it

Running a small business means many small jobs. The Cockpit keeps the invoices, the review QR code and the growth dashboard in one place.

Ask about Business Cockpit

What is in it

  • Invoices
  • A review QR code
  • A growth dashboard
  • A Business Hub

Why it is different

  • One panelInvoices, a review QR code, a growth dashboard and a Business Hub together.
  • In your browserThe tools run in the browser.

Built to order

Also possible, on request

We can also build these for a client.

  • Campaign planningPlanning and tracking.
  • Client formsSector forms.
  • Bookkeeping automation

Ready to put one to work?

Tell us what you are trying to do and we will come back with a straight answer on what fits.

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